United Kingdom
Professional Video
Content creation & presentation
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Bolt out of the blue
CAN Communicate are a full service production agency who work with many of the world's largest brands and federations to produce quality programming. Duncan Humphreys, their
creative director, was recently involved in a project which centred on filming an attempt by Usain Bolt to break the 150m world record, using JVC’s recently-launched GD-463D10 3D LCD monitor to edit the footage. He talked to HIGHWAY about the project and how JVC’s new 3D monitor made it a
success.
For the last four years, CAN Communicate have offered stereoscopic 3D productions to their clients and are experts in the field. 
“The monitor was first used on a stereoscopic 3D production in association with FilmNova and Sky,” Duncan explained. “This film focused on Usain Bolt's attempt to break the 150m
world record on a specially constructed track on a Manchester street. The film was shot utilising six 3D camera rigs and included a 150m ACS tracking camera in 3D and a Technocrane.
The project was edited in-house using Quantel Pablo, with JVC’s 3D monitor as the main editing screen.”
3D movie content has gained significant momentum since 2008 and, this year, many more 3D films are expected to be released. In order to answer the demands for professional 3D monitors
in studios and post-production facilities, as well as for other diverse areas such as education, medical fields and science, JVC launched the GD-463D10 – the new professional
46-inch full HD 3D LCD monitor, capable of displaying natural-looking 3D images with incredible presence.
“First and foremost in our monitor choice was the fact that the JVC was a 50Hz screen”, Duncan continues. “Our other screens are 60Hz and this causes continual irritations, with
image artefacts affecting the quality. We’ve used the new screen daily for the past three months and it offers a big improvement in picture quality, as well as being far more
pleasing aesthetically. Seeing a stereoscopic 3D image whilst editing is an absolute must; we continually switch between two 2D mixed images to do any picture fixes, to 3D to view the
results, and the monitor really helps this process.
“We were really pleased with the success of the project and especially the results from using the GD-463D10,” Duncan concluded. “The simplicity of using the 3D monitor is what
really struck me; it has a very user friendly interface which allowed for a far more enjoyable experience.”
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