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Digital signage for Westin Grand

Based in Munich, the Westin Grand Hotel München Arabellapark delivers world-class customer service and is one of the best 5* hotels in Germany. It has recently invested in a new TV-TOOLS digital signage system, complete with large format GM-F monitors, designed to provide a simple, stylish way of providing information for its business and leisure guests.

DWestin chose the JVC TV-TOOLS solution as it was the most innovative system. The hotel team worked with integrator, Medialis, to not only install the system from a technical point of view, but to work with them to create marketing campaigns that would be displayed throughout the hotel.

Medialis provided powerful templates that could be easily updated by trained hotel personnel, with individual user authorisation, helping promote crossselling strategies and brand awareness. The software is very flexible yet simple to use by hotel staff, and it is fully integrated via SQL with the customised new webbased room-booking software that also was part of the project.

Along with the TV-TOOLS licences, the Westin purchased twelve GM-F420S 42" LCD monitors, for use in freestanding display towers, and twenty compact player PCs for use with meeting room door displays.The system is extremely interactive, as each of the display towers ‘knows’ where it is been positioned in the hotel and adjusts directional arrows accordingly for each room booking displayed, pointing the way for visitors.

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